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Get featured in podcasts, publications, and industry media without expensive agencies or DIY guesswork. Our Good News Blueprint gives you everything needed to build credibility, visibility, and authority through earned media.
Your brand has a story worth telling. We'll show you exactly how to make the media listen.
Get featured in podcasts, publications, and industry media without expensive agencies or DIY guesswork. Our Good News Blueprint gives you everything needed to build credibility, visibility, and authority through earned media.
Your brand has a story worth telling. We'll show you exactly how to make the media listen.
Most entrepreneurs and executives know media coverage would transform their business—but getting it feels impossibly complex. If you've tried before, you've likely encountered:
The Good News Blueprint isn't just a document—it's your complete, customized system for landing consistent media coverage and establishing thought leadership on your terms.
We've taken the guesswork out of PR by creating a strategic roadmap that gives you everything you need to secure high-impact media placements—without expensive agency retainers or the frustration of figuring it out yourself.
Your Blueprint combines decades of PR expertise with cutting-edge digital strategies to deliver:
Unlike traditional PR agencies that keep you dependent on their services, we focus on empowerment—giving you the tools, knowledge, and confidence to build lasting visibility on your own terms.
Know exactly who to pitch and how to reach them.
Your Connecting Index is a comprehensive, personalized database of media contacts strategically matched to your brand's unique voice and industry position.
This isn't a generic list of emails—it's your curated roadmap to building relationships with the right journalists, podcast hosts, and publications.
With your Connecting Index, you'll never waste time pitching the wrong people or wondering who might be interested in your story.
Never struggle with 'what to say' again.
Your Storytelling Index delivers a comprehensive collection of compelling, media-ready story angles custom-built around your brand's unique position and aligned with current trends.
We combine deep research with creative strategy to create narratives that make journalists and podcast hosts take notice.
One recent client received over 10,000 story angles based on information we curated from their website, social media, and intake process—ensuring they'll never face the dreaded blank page when it's time to pitch.
Copy, paste, and land media features.
We don't just tell you who to contact or what stories to share—we write the actual emails for you. These aren't templates; they're meticulously crafted pitches designed specifically for your target outlets.
Think of it as having a PR pro ghostwrite your outreach, minus the retainer fee.
Our clients see approximately 20% response rates from journalists using these custom pitches—nearly five times the industry average—because we've done the homework on what actually works.
Clear, actionable guidance delivered to your inbox.
PR success isn't built on one perfect pitch—it comes from consistent, strategic action. That's where the Good News Concierge steps in as your personal PR assistant.
Each morning, your inbox becomes mission control for the day's PR activities with clear, actionable guidance tailored to your brand's opportunities.
The Concierge ensures your PR operation feels less like a separate task and more like a natural extension of your business—driving consistent visibility that grows by design, not by chance.
We start with a deep dive into your brand, goals, and audience through our comprehensive intake process. We'll uncover your unique expertise and identify the media opportunities with the highest potential impact for your business.
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Our team combines decades of PR experience with cutting-edge research tools to build your personalized Blueprint. Each component is meticulously crafted to align with your specific industry, audience, and objectives.
Once your Blueprint is ready (typically within 3 weeks), we'll guide you through a detailed walkthrough of each component. You'll learn exactly how to use your new PR system effectively, with clear guidance on prioritizing actions for maximum impact.
Your journey doesn't end when we deliver your Blueprint. The Good News Concierge provides daily guidance to help you implement consistently, while our team remains available to answer questions and optimize your approach based on results.
A 60-90 minute kickoff call, completion of our detailed intake questionnaire, and access to relevant brand materials. That's it—we handle the heavy lifting from there.
Tyler's team was struggling with ineffective PR efforts, receiving minimal results from their traditional PR agency and experiencing frustration due to lack of transparency.
Tyler implemented the Good News Blueprint, strategically utilizing:
Ben needed to establish media presence and credibility quickly, launching his first book without an existing media footprint.
Ben leveraged his customized Good News Blueprint, focusing on:
For most brands, invisibility leads to slower growth, weaker credibility, and watching competitors capture the spotlight you deserve.
Traditional PR agencies understand this pain point, charging accordingly:
The Good News Blueprint flips this model entirely.
Rather than creating dependency, we create capability—delivering a comprehensive system you own and control from day one. Your Blueprint isn't an expense; it's a strategic asset designed to generate value long after our work together concludes.
While agencies keep you paying month after month, your Blueprint investment delivers:
Your exact investment depends on your specific needs and goals, because we don't believe in one-size-fits-all PR any more than we believe in one-size-fits-all pricing.
Stop watching competitors get all the media attention. With the Good News Blueprint, you'll have everything you need to secure consistent, meaningful coverage that builds your brand's authority and credibility.
Your story deserves to be heard. Let's make it happen.
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